Episode 9 – Perfect Partnerships: Cakes, Clowns and Powerpuff Girls

This episode focuses on partnerships, which are a Sustainable Development Goal and also key in increasing the impact in Sport for Development.

We spoke to the founders of Philanthropy Playmakers, Erica Prosser and Eric Shainock about their organisation. Founded in 2016, Philanthropy Playmakers provides resources for the sports philanthropy industry and those who see sports as a change agent for social good. Their work is largely in the USA but are looking at international expansion. You can follow them on twitter at @philplaymakers

We also spoke to Sarah Mortiboys, the lead of the Sport for Development coalition, funded by Comic Relief. Find out more about the coalitions work and how it is bring partners together from across the Sport for Development sector to create a movement. You can follow Sarah on @sarahmortiboys1

The pod look at their favourite partnerships and some dream partnerships.

For his favourite partnership, Lee chose British Gymnastics and the Powerpuff girls on Cartoon Network, turning a traditionally bad thing (watching tv) into a positive (strengthening gymnastic work). Find out more about the partnership here

Sara dug into her twitter feed and saw an innovative partnership between Nando’s and Gloucester Cricket, aiming to market cricket to a different audience. Find out more here

Dave highlighted the new partnership between the English Football League clubs and the mental health charity Mind, called ‘On Your Side’. The partnership aims to reduce stigma around mental health for football players and fans. Find out more here

The partnership between London Youth Rowing and Tideway London was highlighted by Andy Smith @smudgerandy.

For our dream partnerships the pod chose:

Sara – Pokemon Go creators and Getactive.io
Dave – Great British Bake off and the ECB
Lee – Create and Sport the Development sector

We’d love to hear your ideas for innovative partnerships and your examples of great partnerships. Please get in touch via the usual ways.

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